Project Overview
This project was created in response to a brief requiring the design of a slide, poster, or animation that included both a customer satisfaction pie chart and a cappuccino-making process diagram. I chose to develop the concept using a visual style inspired by Starbucks, focusing on a clean layout, strong visual hierarchy, and a modern café aesthetic. The aim was to present information clearly while maintaining a visually engaging and brand-consistent design.
Final result
The final design brings together clear data visualisation and a step-by-step cappuccino-making diagram within a cohesive, Starbucks-inspired composition. The pie chart is positioned to be easily readable at a glance, while the process diagram guides the viewer smoothly through each stage, ensuring clarity and flow.
To achieve an authentic feel, I researched Starbucks’ typography, colour palette, and previous promotional materials. Their bold visual approach - often incorporating strong imagery, high contrast, and abstract swirls or flowing lines-heavily influenced my design decisions. I intentionally included similar curved elements and dynamic lines to reflect this style and create movement within the layout. I chose this direction because Starbucks’ branding is confident, modern, and visually impactful. By aligning the design with these characteristics, I was able to create a professional piece that not only fulfils the brief but also feels cohesive and recognisable within a contemporary café context.
